About Us


Let's Get Comfortable
My name is Bethany (left), I am the founder and CEO of Nyiela. The creation behind my online boutique is simple, I love to shop and have always had a unique sense of style.. I wanted to bring women of all shapes and sizes to shop for affordable, fun, flirty, sexy and sophisticated clothing at your finger tips. You can go from day to night or night to day with style.
My name is Unique (right), I am the Co founder of Nyiela and Bethanys daughter. I work on the back end of the business, managing the website, editing content, taking care of sales, inventory and more. I've always been very tech savvy so I enjoy my position working along side my mom while she does what she loves.
Our story
As a single mother my main goal has always been to show my daughter that she can do anything she sets her mind to with the right mindset, drive and determination anything is possible, while building generational wealth in the process. My ultimate goal for this project was for us to spend more quality time together and rebuild our bond. We have grown so busy in our personal lives but are grateful that the business allows us to spend more time together. As we work alongside one another, we’re constantly teaching each other new things all the while evolving and learning more every day. As we continue to grow over time, one of my goals is to share my love of fashion in order to empower women to look and feel good about themselves.